I have great insight into the ergonomics, product engineering, design and manufacturing both physical and virtual. In 2007 I introduced virtual reality into JLR, where I commissioned one of the worlds leading virtual environments the VRCAVE, which evolved into the virtual innovation centre that is still operating today, supporting the vehicle development process. My next step in the creation of the virtual world, sees the development of a new capability strategy, and defining and developing a specialist team to deliver the Jaguar Land Rover digital twin.
I started my career in Jaguar Land Rover as a pattern maker but soon found the lure of technology too strong so I engaged in all matter of technology learning, but mainly following my passion for the virtual world. This expertise has given me the tools to understand, develop and innovate immersive solutions that are fit for purpose.
Current Direction : The next generation of Digital tools and techniques to drive Smart Connected Plant, define the strategic direction for visualisation, virtualisation and digitalisation in the manufacturing enterprise, create a collaborative, immersive and data driven environment, proving-out a range of innovative projects and techniques in the virtual world, Digital Twin focused. Definition of the required software and hardware to support Visual/ Immersive method deployment, definition of a digital strategy, benchmarking and future capabilities and tool training platforms.
I am also the co-founder of immerseuk.org, an organisation based within the KTN to aid the growth and collaboration within the immersive technology field, connecting industries and building knowledge to maximise the digital revolution.
Twitter : @brian_vrc